Puts your centre on the map

A quick google search will tell you all of the best places to go shopping with kids; the centres that have an outdoor play area where children can work their wriggles out, the places that have alfresco dining adjacent to a play are so you can watch them play while enjoying a good meal, or the shopping destinations that offer a multitude of activities to keep the whole family amused, all-day.

Boosts Staying Power

Having a destination playspace – whether it’s integrated with food and beverage venues or is simply an island of play in the middle of the shopping centre hustle and bustle – provides an oasis for busy parents and families to rest and stay awhile. 

For all-day staying power, provide multiple activities such as play environments, hospitality venues, cinemas, pay-for-play entertainment venues and moveable activities like pop-up stores, markets, food vans and limited-time-only events like school holiday fun.

Maximise Return

We understand that there is a cost involved in designing, constructing and maintaining a playspace, particularly when it’s a “free” venue.  However, when considered as an investment rather than a cost, you’ll see that there are some incredible economic benefits.  When people stay longer, they spend more and are happier to do so.  You’ll see:

• Increased patronage at food and beverage outlets, especially if they’re around a play area
• Extended visitation experience to include mealtimes – no need to rush home
• A broader range of clientele as people are willing to drive further just to be part of it
• Higher visitation as your centre stands out from the fierce competition of other shopping venues
• Happier, more profitable tenancies benefitting from increased foot traffic

While the play experience is free, the rewards to tenants and the surrounding community are priceless.